Welcome back everyone to the Weekend Box Office Breakdown, where we take a look at the weekend box office grosses and try to make some sense out of them! As always, let’s start with the numbers courtesy of Box Office Mojo!
- Dunkirk – $50,500,000 – New Release
- Girls Trip – $30,370,00 – New Release
- Spider-Man: Homecoming – $22,010,000 – 50.2% Drop
- War for the Planet of the Apes – $20,400,000 – 63.7% Drop
- Valerian and the City of a Thousand Planets – $17,020,000 – New Release
I usually talk about the Top 5 from top to bottom but this week, I can’t ignore the elephant in the room and that is the resounding thud with which Valerian and the City of a Thousand Planets opened this weekend. I fully expected it to open second or third behind Dunkirk and maybe Girls Trip but my God, what an absolute flop…. $17 million domestic on a $210 million production budget? Ouch. As a general (really really general) rule, I’ll take a movie’s production budget, add 25-50% to account for marketing, distribution costs, and the cut the theaters take and that’s how much I guess-timate that a movie has to make at the box office to just break even. For Valerian and the City of a Thousand Planets that would mean it will have to make around $315 million just. To. Break. Even. With a $17 million domestic opening, I’m going to guess that, when it’s all said and done, Valerian and the City of a Thousand Planets will top out at $35 million-ish in the States, which is only 10% of what it needs to make. Currently, Box Office Mojo isn’t reporting any foreign box office grosses which leads me to believe that it hasn’t opened outside the U.S. yet. I hope for Luc Besson’s (the director of Valerian and a superfan of the original property) and the studios’ sake’s that this film makes a splash overseas or else this is a big enough flop to kill companies. Side Note: since the original Valerian and Laureline comic book that Valerian and the City of a Thousand Planets is based on is French and this is technically a French film, I’m betting this film will do well in at least France.
Jumping back to the top of the list, it seems like the combination of Christopher Nolan and World War II gets people out to the theater as Dunkirk easily won the weekend with $50.5 million. And as if the man behind the camera and the subject matter weren’t enough, the marketing campaign was stellar (at least in my opinion) and to pile on more, it stars Tom Hardy and Cillian Murphy as well as Harry Styles (which I’m sure brought in at least a few people that a movie like this normally wouldn’t). Congrats to Nolan and Co.!
Next up is Girls Trip which brought in a very admirable $30 million and managed to beat out all three “nerd” films in the Top 5. With a production budget of $19 million and running the calculations I described above, I’m betting Girls Trip has either made it’s money back or soon will. That, coupled with it’s 89% Critics Rating and 88% Audience Rating on Rotten Tomatoes, I would be more shocked if this movie doesn’t get a sequel in a year or two than if it did. I’ve seen a couple trailers for Girls Trip and quite honestly it looks hysterical, my wife and I both want to see it but unfortunately I don’t think we’ll be able to make to the theater for it.
Now in last week’s Weekend Box Office Breakdown, I was pretty shocked that War for the Planet of the Apes beat out Spider-Man: Homecoming but I guess that worked itself out this week as War for the Planet of the Apes dropped a whopping 67.3% and four spots down the list over last week and with Spider-Man: Homecoming only slipping 50% and one spot I guess the Friendly Neighborhood Spider-Man just has more staying power bolstered by a wider appeal to general audiences.
Until next time, Thank You for reading and…
SEE YOU AT THE CINEMA!